In the State of the Industry: Corporate Report 2019, Corporate Event planners what they believe are the main advantages of working with agencies over organising events in-house.
1. Specialist skills
One of the main advantages for choosing to work with agencies is gaining specific skills and expertise that corporates don’t have in-house.
“We use agencies when we need extra support, specialist creatives and experts in their fields, as per each event,” said one corporate planner.
In fact, some 30% of respondents said that they turn to agencies for additional skills, knowledge or expertise.
Another major advantage that corporates see in agencies is convenience, particularly when it comes to reducing administrative workloads on their own teams. One planner says agencies “help relieve duties of additional work on the team”.
Amanda Hoffmeister, head of group events management at Amadeus IT Group said: “It’s a one-stop-shop in terms of invoicing and processing, creativity and new ideas. Agencies also assist with the general day-to-day administrative management, such as managing delegates which can be very time-consuming.”
Another respondent appreciates the “efficiency of delivery” that an agency can provide, adding that “as an in house team we don’t always have the resources”.
Robert Quayle, meetings lead and head of events UK at AstraZeneca, added: “Agencies can provide more flexibility in resources.
3. Thinking outside the box
Quayle also said that “Agencies have more creativity from working with multiple clients from different sectors.”
This sense of creativity and ‘thinking differently’ is something that around 50% of respondents mentioned in the survey.
One planner said that agencies have “connections, buying power and shared conceptualising”, and another added that they offer access to and knowledge of a broader range of unique venues, suppliers and developments in the industry.
“We need knowledge across multiple industries and clients, more resource and time and connections to negotiate with suppliers through bulk buying power,” said Jessica Badminton, senior events manager at Quilter Financial Planning.