The question is often asked – ‘Why do I need an Event Management Agency such as Events2 versus a venue finder?’
From a client’s project perspective, the difference lies in the scope of services provided and the level of involvement:
Event Management Agency:
- Offers a comprehensive suite of services, handling the event from start to finish.
- Assists with planning, logistics, theme design, guest management, audiovisuals, catering, entertainment, and more. Events2 will take a holistic approach to the project to maximise benefit whilst managing costs. Often a tweak in the venue selection can provide benefit in the event production, reducing costs, improving the event or often, both!
- Acts as a one-stop shop, taking ownership of the project, ensuring the event aligns with the client’s vision, and troubleshooting issues along the way.
- The event management agency is responsible for the total cost of the project and its budget.
- The Events management company has a working knowledge of all of the aspects of the technical elements of the production. Audio -Visual is one particular element that requires an understanding of the technical elements. A/V costs can be expensive and manyfold. A~ good event management company, such as Events2. will have the knowledge and experience to understand what is included and whether these costs are required and reasonable.
- Events2 take the responsibility for the contactual terms relating to the elements of supply. They are therefore interested in the details ands implications of each contract that form the basis of delivery of the project. In most cases this is beyond the scope of the venue finder and the client is responsible for all of the terms of the individual streams of supply.
Venue Finder:
- Specialises in locating and securing a venue that meets the client’s specific requirements, such as location, capacity, budget, and style.
- Limited to the site-selection aspect, though some may offer basic advice on venue-related logistics like layout or amenities.
- The client takes responsibility for all of the individual elements of supply, the relative terms of each contract and the integration and co-operation between all the suppliers, a hugely time consuming and often frustrating element.
In short, an event management agency is a comprehensive partner with total singular responsibility for quality and cost, while a venue finder plays a more specialised role in the early stages of event planning with limited responsibilities.
To put all of this in to perspective, our clients often refer to the amount of effort that we put into negotiating each element along the way, avoiding unnecessary costs, avoiding duplication, ensuring compatibility and co-ordination of each of the individual elements of supply ( think A/v, catering and design). Clients are often pleasantly surprised when we identify savings that can be made without affecting the end result but by manipulating the elements and co-ordinating the supply.